At first thought, promoting a SaaS application on social media doesn’t seem to be necessary for finding customers. After all, purchasing software is much more complex than buying a physical product.
However, just like any other business today, SaaS businesses need to have a strong social media presence to remain competitive. This is because:
- The majority of the potential customers of SaaS businesses are active on social media. Social media is where they discover and connect with businesses.
- It is a cost-effective way to reach out to your target market. Social media offers many business-specific features that you can use to promote your SaaS company.
Let’s look at some steps you can take to successfully promote your Saas application on social media:
Leverage the power of LinkedIn
LinkedIn is by far the best social media platform for B2B marketers to connect with and provide value for professionals and other businesses.
LinkedIn offers features like Pulse articles and LinkedIn Ads. These allow you to target specific job titles, industries, or professional interests.
Moreover, you can create a group on Linkedin, where your target market can interact and share insights about the industry and your product. This way you can learn about what they are looking for in a SaaS product and their pain points. Using this information, you can tailor your product to meet the demands of your potential customers.
Consider making a LinkedIn Products page to showcase your Saas offerings. To optimize the page, make sure to include the following:
- Keywords in your product description to increase the page’s visibility.
- Your company’s logo.
- Videos or images explaining how your product works.
- Mention your customers/partners.
- The job titles of your potential customers in the product user category.
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Create an informative YouTube channel
YouTube is the world’s second-largest search engine, which provides a huge audience base for sharing informative videos.
Create a YouTube channel to share product demos, tutorials, and thought leadership content. Optimize your videos with relevant keywords, eye-catching thumbnails, and compelling descriptions to maximize visibility.
YouTube is highly effective for building brand authority, educating your audience, and driving traffic to your website.
Have a constant Instagram presence
Instagram can be a powerful tool for building your brand and showcasing your company’s values and culture.
Here are some examples of content you can share on Instagram to promote your SaaS application
- Images and videos of your product in action
- Behind-the-scenes glimpses of the development of your product
- Infographics and charts about the impactful of your offerings
With PosterMyWall, you can create engaging posts for your Instagram in no time. Browse through the Instagram post templates, select the ones that fit your brand’s personality, and customize them to reflect your unique SaaS business. Once you are done with the editing, you can post your designs directly to your Instagram from PosterMyWall.
Conduct an Instagram Live frequently to interact with your audience and answer their pressing questions in real time.
Share user-generated content
People conduct thorough research before buying software. That includes determining the features of the product itself, as well as the reviews of previous users.
Therefore, sharing customer testimonials on your social media platforms is a must. Positive experiences of past customers will help garner the trust of potential customers.
Ask customers to share their experience with your SaaS application by sending them feedback forms in emails. Moreover, you should also give verified customers the option to leave comments on your website. Then you can share positive reviews and testimonials on your social media accounts.
Hire brand advocates
To speed up the process of acquiring new customers through positive word-of-mouth messages, you should consider hiring brand advocates.
These can be thought leaders, employees, or customers who have niche expertise, so they can influence the opinions and purchase decisions of potential customers.
In comparison to working with influencers with huge followers, collaborating with niche influencers with small but loyal followers is much more cost-effective. They have close bonds with their audience which trusts and values their opinions.
Along with sponsored posts/stories on their profile, you can give your brand advocates unique promo codes. The customers who use their promo codes can get a 10% or 15% discount on their orders, while the brand advocates can get a commission from these sales.
Run social media ad campaigns
Social media ads are very effective for reaching out to potential customers. Statistics show that 67% of internet users have made a purchase after seeing an advertisement on social media.
Considering this, you need to run ad campaigns on your social media accounts for your SaaS application.
Before you launch ad campaigns, you need to research your target audience. Check the analytics of your social media pages to find out the age group, gender, and location of the people who engage with your posts the most, and the days and times they do so.
Additionally, you can use GA4 to find out where most of your website traffic comes from.
Once you have a thorough understanding of your potential customers, you can design an ad campaign geared towards them. Then you can create ads based on your budget, and the days/times your target audience is most active on social media.
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Today’s internet users are constantly being bombarded with ads, to the point that many of them have started using ad blockers. Considering this, as well as the cost-effective marketing tools of social media, promoting your SaaS business on social media is very important. Even visual platforms like Instagram, which seem to be more suited for marketing physical products, are essential to establish your brand and connect with your target market.
By following our guide, you can create a winning social media strategy for your SaaS application in no time.