McDonald’s was started by two brothers in California. In 1937, Richard and Maurice McDonald (who went by Dick and Mac) were running a failing movie theatre when they decided to buy a hot dog stand nearby. The Airdrome Hot Dog Stand nearby would be their first foray into the restaurant business. When Kroc went to the brothers in 1954 to observe how a small shop could sell so many milk shakes, he discovered a simple, efficient format that permitted the brothers to produce large quantities of food at low prices. A primary hamburger cost 15 cents, about half the price charged by competing restaurants.

McDvoice process

McDVOICE Survey 

Mc Donald loves to hear from their customers. The company does a lot for the customers and their feedback on services and food. With this main aim, McDVOICE customer satisfaction survey is developed, where users can receive discounts and free burgers for the next visit. To begin with the Survey, visit the official website.

Interesting facts about McDonald’s

  • McDonald’s is an American hamburger and the world’s biggest fast-food restaurant chain.
  • The founder of the McDonald’s is Ray Kroc.
  • McDonald’s first originally sold hot dogs, not hamburgers
  • A new McDonald’s restaurant is opened every 14.5 hours.
  • McDonald’s restaurants cater to 68 million people every day.
  • McDonald is also the world’s largest supplier of toys.
  • McDonald’s golden arches are more globally recognizable by people than the cross.
  • Near Buckingham Palace, the Queen of England owns a McDonald’s restaurant.
  • McDonald’s has more than 36,000 restaurants in the World.
  • McDonald’s earn about US$75 million each day.
  • The largest McDonald’s restaurant is located in Beijing, which is over 28,000 square feet.
  • It takes the average McDonald’s worker seven months to earn what a CEO makes in just an
  • McDonald’s spends nearly about $1 billion per year on direct media advertising
  • McDonald’s buys approximately 54 million pounds of fresh apples a year.
  • A McDonald’s strawberry milkshake contains 50 chemicals that are used to emulate the flavor of strawberries.
  • In India, there are 179 McDonald restaurants—a country where people do not eat beef.
  • If you are living in the U.S, you are never more than 115 miles away from a McDonald’s.
  • McDonald’s sells over 75 burgers every single second.
  • The original menu of McDonald’s did not offer French fries.


The characteristics of consistency and innovation seem to contradict one another. But in reality, they work together to allow for McDonald’s continued growth. Holding consistent with the core components of your business doesn’t mean the products you sell, or even the way you deliver them, have to stay the same.

Lessons to be learned:

Mostcompanies will ever come near the magnitude of operation McDonald’s has achieved. But there arelessons to be learned by entrepreneurs striving to make their company the best it can be from Mc Donald.Some of the reasons for this huge success can be attributed to following factors

  • Having the foundation of consistent processes permits businesses the flexibility to innovate and adapt to consumers’ concerns, and improve the brand with minimal disruption.
  • Problems and downtimes will happen in business. Having an established rapport with consumers can help businesses be resilient when difficulties arise.
  • Customers know what they want. The main function of a business is to discover these wants and cater to them. When customers are telling you what their desires are, it’s an invitation for growth and deepening bonds for the future.

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